Over the last century, the advertising game has changed dramatically, and in the last decade, it has changed even more dramatically. Traditional marketing approaches have grown less successful as a result of the advent of internet platforms, changed consumer values, and an overly congested media landscape.
Several firms that want to develop a reputation for themselves are changing their strategy, seeking content marketing and engagement marketing to establish relationships with their customers, while other successful brands have abandoned these types of marketing entirely. Although most individuals won’t be able to pull this off, there is still much to be learnt from these brave businesses. The way the businesses on this list utilise their marketing money is what distinguishes them.
- Zara
Zara founded its first retail fashion shop in 1975, and by 2016, the company has 2000 locations in 77 countries. The company established its reputation as a firm that uses technology and automation to study trends and consumer input to bring apparel from the runway to the shelves in days. In some respects, they avoid standard marketing strategies. They begin by focusing on men, women, and children in densely populated areas. Secondly, they design and manufacture low-cost, stylish apparel with meticulous attention to detail. Lastly, to generate a feeling of urgency between their customers, they only make a limited amount of each item. Influencer marketing is something they’ve perfected as well.
- Supreme
Supreme has firmly established itself as the industry’s supreme tastemaker, fostering an aura of cool that has celebrities and collectors longing for its wares. Its inventive partnerships with well-known businesses, as well as their oddities, have garnered headlines. Their popularity, however, is due to their constraint and exclusivity. Everything about them is minimalist, from their merchandise to their website, so it’s no wonder that their marketing is almost non-existent, save for art film-style snippets and brief announcements. Supreme relies on word-of-mouth and a long-standing relationship with their adoring fans. The brand is known for its exclusivity and ease, making customers feel as though each new information or peek glimpse of a catalogue is a tremendous gift.
- Sriracha
Without ever spending money on promotion, how did this well-known brand become the most renowned condiment? With an excellent recipe. David Tran, the company’s founder, began by selling his handmade recipe in repurposed baby bottle jars, connecting with local restaurants and supermarkets to get his brand out there. Thanks to word of mouth, the sauce has become a standard in the United States and throughout the world 30 years later. Sriracha has never been promoted and has yet to establish a social media presence. Before spreading to the rest of the globe, Sriracha diffused products among Asian cooks. Influencers on the internet also help the business tremendously. The business has always relied on its products to speak for itself. You can’t simply abandon all your advertising strategies, but there are many methods to develop a strong community and connect with people to create a lasting brand, even employing some of these anomalous businesses’ strategies. Although it may appear that these brands have not employed marketing, what they have done is use the minimal promotion to create a big impression with high-quality products. To learn more about this, contact Realfeel, who can easily offer you the highest quality merchandise to help you take your business to the next level.