It is common for popular brands to invest a huge amount of money in marketing to spread the word about their brands to the people. Marketing can be a great way to attract people to your brand and broaden your customer base. However, few brands are so popular that they do not need to advertise their products and services. What makes them different is that they define the traditional market methods and attract people because of their uniqueness and quality of products. So, here we have come up with a few brands that are not involved in traditional marketing methods.
Zara: We have all heard of Zara, haven’t we? Zara is a very popular name among all the fashion lovers out there. Zara opened its first retail fashion store in 1975, and since then, there has been no turning back. By 2016, Zara had already opened 2000 stores in 77 popular countries worldwide. Today, they have built an entire empire for themselves. They also have a very good reputation in the fashion industry. Zara was never interested in traditional marketing methods. Instead, it completely depends on automation and technology to analyze market trends. It is also largely dependent on customer feedback.
Krispy Kreme: Krispy Kreme is another popular brand not dependent on traditional marketing methods. It is a doughnut company that completely depends on word of mouth for marketing its products. The company only delivers quality products to the customers. Instead of investing in advertisements and TV commercials, the company invests in its employees. Every employee at the Krispy Kreme store is a marketer dedicated to providing the best service to the customers. The company has also opened its stores in highly visible locations to drive more customers toward the stores.
Sriracha: Sriracha is one such company that has been making headlines for quite a while now. It is a popular brand for the hot sauce of different kinds, with less than 80 followers on Pinterest. Until 2014, the company did not even have a website or a Facebook page. Today, it is one of the highly desirable brands around you. The company refuses to spend money on traditional advertising methods. Instead, it believes that the best way to drive customers is to focus on quality. Today, the company sells over 20 million bottles of hot sauce every year. It is very popular among Asian chefs. The company also has a huge number of internet influencers dedicated to it.
Kiehl’s: Kiehl’s is a cosmetic brand that believes that customer experience is the best form of marketing. The company believes in delivering top-notch products to the customers so that they keep coming back for more products. The skin and hair company offers a 100% money-back guarantee to the customers. Apart from that, it also offers free consultation services. What makes the brand so successful is its attention to detail. It treats every customer with the utmost care. The brand is also well known for designing extremely beneficial products for the skin and hair. The products are used by thousands of people from across the world.
GoPro: GoPro is a very popular high-definition camera company that has just launched its traditional marketing campaigns. However, the story wasn’t always like this. When the company started off, it did not launch any marketing campaign, and its products spoke for themselves. Today, the company has over 12 million followers on Instagram, but it is there a YouTube account that sets them apart from the crowd. There are over 5 million subscribers on YouTube. The GoPro cameras are also the most sought-after cameras for vloggers. They use these cameras for vlogging regularly.
Some thoughts to end with:
And these are some of the most popular brands that do not need advertisements to spread brand awareness. To know more about such brands, you may contact us, and we are going to provide you with all the relevant details regarding the same.